Byline: MICHAEL FINLEY
In civics, a banner is spangled with stars. At the ballpark, it's a bedsheet with a cheer spray-painted on it. On the Net, a banner is a commercial, urging you to click it, PLEASE, and be whisked off to a place of ambush, where well-oiled cyberhucksters will attempt to separate you from your cash.
No one logs onto the Net to see these banners, but they are as much a part of the online experience as zebra mussels are to sailing. And they have their own art. I saw a banner exchange ad today that asked the rhetorical question, ARE YOU AN IDIOT? YES/NO. I had to restrain myself from clicking the NO. (NO does the same thing as YES, which tells you all …
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